Threads is getting into live sports scores, starting with the NBA

The social network Threads is going to start showing live sports scores, starting with NBA basketball. Meta CEO Mark Zuckerberg announced the initiative and wrote that it’ll be adding more leagues in the near future.

Here’s how it works. During a game, just search for the teams and you’ll see an up-to-date score. If the game is over, a search will bring up the final score. You can also find out when a game will start by searching for it ahead of time. This obviously resembles how X does things, as the platform began showing live sports scores back in 2017, when it was called Twitter.

Each score is accompanied by the two team logos. Tapping on these logos redirects users to a conversation about that team. Threads, along with Instagram, recently decided to stop recommending political content, so emphasizing sports is a decent way to capture the “real time” vibe of a hip and happening social network.

To that end, Instagram head Adam Mosseri has been, sigh, courting NBA diehards for months, calling the community of basketball fans on Threads a “great example of the kind of thing we hoped to see” on the app. A Threads spokesperson told Engadget that “basketball has become one of the most popular topics” and that “NBA Threads has become one of the app’s most active sports communities.”

This makes sense, as NBA discourse is also huge on X. NBA Twitter, as it’s still called in sports media, regularly drives coverage and conversation about the pro basketball league. It sure seems like Meta hopes to siphon away some of that influence. Apple also recently . The first-party Sports iPhone app offers real-time stats for a number of major leagues, including the NBA, and throws up live score data on the lock screen during a game.

Threads is all over the place this week. The platform introduced a new algorithm-tuning feature that works by swiping left and right on posts and announced a beta test that lets users share content to Mastodon and other fediverse services. The live scores feature is also in its testing phase.

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