Home About Style & Beauty Toteme’s Fall 2024 Campaign Focuses on the Essentials
About Style & Beauty

Toteme’s Fall 2024 Campaign Focuses on the Essentials

Toteme Fall 2024 Campaign
Liisa Winkler poses in Toteme’s fall-winter 2024 campaign. Photo: Mikael Jansson / Toteme

Toteme brings its fall-winter 2024 campaign to the studio, swapping location shots for a black and white shoot. One glimpse of the images captured by Mikael Jansson and it’s clear: this is a campaign that demands attention.

Models Liisa Winkler, Vivienne Rohner, and Nyaduola Gabriel take center stage, wearing minimalist chic outfits with each frame. Jansson’s lens zeroes in on the key pieces of the season.

Toteme Fall/Winter 2024 Campaign

Nyaduola Gabriel models curved off-the-shoulder dress for Toteme's fall-winter 2024 campaign.
Nyaduola Gabriel models a curved off-the-shoulder dress for Toteme’s fall-winter 2024 campaign. Photo: Mikael Jansson / Toteme

They include a regal shearling coat that speaks to Toteme’s mastery of luxury, the dramatic curve of an off-the-shoulder dress that’s pure, undiluted elegance, and the effortless charm of a draped scarf top.

Vivienne Rohner models Toteme’s strapless fil coupé dress for fall 2024.
Vivienne Rohner models Toteme’s strapless fil coupé dress for fall 2024. Photo: Mikael Jansson / Toteme

Meanwhile, a sleek leather bucket bag cements its status as the accessory of the season. Under the discerning eye of stylist Camille Nickerson, the color palette is distilled to its very essence. It’s a thoughtful curation of off-white, black, and ecru that underscores the Toteme woman’s penchant for understatement.

Toteme spotlights a leather bucket bag for its fall 2024 campaign.
Toteme spotlights a leather bucket bag for its fall 2024 campaign. Photo: Mikael Jansson / Toteme

As for beauty, Damien Boissinot and Hannah Murray team up to create looks that are every bit as polished as the clothing. Boissinot’s sleek, unfussy hairstyles serve as the perfect foil to Murray’s light-handed approach to makeup.

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