Lessons From an Energy Drink Company’s Crazy Stock Run — The Information

My writing and reporting workload over the last few days has gotten pretty heavy, so I’ve regularly been grabbing Celsius energy drinks. The sleek cans have become ubiquitous in grocery and convenience stores. Celsius drinks, which taste better than Red Bull, contain a crazy caffeine jolt and have no added sugars. They’re favored by TikTokers, fitness buffs and finance bros alike.

The South Florida–based maker of the drink, Celsius Holdings, has also been on a stock tear over the past year—up 160% to a $19 billion market cap, better than tech highfliers like Uber and DoorDash. Celsius on Thursday reported that sales more than doubled to $1.3 billion in 2023, and announced its first full year of profitability—the kind of fundamentals that have stock pickers salivating. The company cited increased consumer awareness as a big factor in its surge.